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Nice to Meet You!

With Flow to Grow, I focus on sustainable growth for start- and scale-ups (tech, or non-tech) and the people who make them what they are. I can help your company in both a People leader role, as another (more) commercial role. I have experience as a Head of People, Product Owner and Partnership Manager. What I love most, is to help your company grow to that next level. This can be by scaling your people processes, by helping you to develop your leadership team or by supporting your commercial department. 

Over the last 10 years, I've had the chance to work with some (over 30!) of the most innovative and fast-growing companies in the Dutch tech industry. From the leading ATS tool Recruitee to United Wardrobe (acquired by Vinted in 2020) and the successful Helloprint, I've seen so many ways of growing a company successfully. In all of them, the people in the company have played a massive role in that success. There are a lot of best practices and things that you can copy-paste, but your people and your culture - they are something special.

 Within all these roles, I've been privileged to be included in one of the rapid growth phases, while working closely with the founders and management team.

Home: About Me

Times are changing

Let me help you change with them.

The world is ready for change. Yes, we still want to achieve amazing things. Yes, we still want to grow. But we want to do it with purpose and with meaning. We want to create sustainable things and companies that give something back to the world, instead of just growing because "bigger is always better". We want to adapt to include people with different perspectives and to make sure that people feel at their best, so they can perform at their best.

And it's my personal mission to help you do this.

Because expanding your company while adjusting to all these new developments, recognising the need for a diverse and inclusive workplace, and finding a way to grow in a sustainable way while still being successful: they all require a change of perspective.

Home: About

Reviews & Recommendations

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Company Culture

Solving cultural difficulties. Defining your company's cultural values, and ensuring those cultural values are guiding your people processes.

Strategy & Scalability

Defining your people growth strategy. Setting up scalable people processes for growth, remote working or internationalisation. 

Leadership & Coaching

Management/C-level strategy sessions. Coaching your people team/people lead. 

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Some of the amazing companies that I've worked with

A line-up which I'm pretty proud of! 

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United Wardrobe







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New Female Leaders

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Unravel Works



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Bending the Rules


Omnia Retail




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Quan - Employee Wellbeing

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Rebel Nature



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The Talent Institute

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Sprints & Sneakers

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What's next....

Let's chat!

Do you have a question about your companies' people management? Would you like to find out - no strings attached - if I can help you with any difficulties that you are currently facing? Feel free to reach out directly or fill in the form.

06 50 60 57 63

I will be right with you!

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